Tuesday, April 15, 2008

New Boutique in Bethesda Carrying Linda Loudermilk (ecofashion)

There is a boutique opening up in the new Bethesda Row that will be carrying some higher-end eco-friendly lines like Linda Loudermilk, along with other (non-eco) designers. Ginger is a second branch of a store in Winter Park, Fl. The owner, Gretchen Hitchner, used to be part-owner of Periwinkle in Alexandria, VA.

From the Bethesda Row Website:

Gretchen wanted to create the ideal boutique - a place where you can buy a great suit for work, the perfect cashmere sweater and a one-of-a-kind party dress, in an atmosphere that is warm and relaxing. With designers that are both up and coming and established, Ginger strives to try to find the next best thing, so that customers don't have to worry that someone else will be wearing the same piece. This women's clothing boutique also offers the latest in eco-friendly fashion suited for the trendy and fashion forward dresses.

Well, I am bummed that the eco-friendly thing is like an afterthought, but, hopefully, DC shoppers will ask for more lines to be added.

And, well, they're having a party tomorrow. From 12-8, stores like Ginger, Urban Chic and Tickled Pink will be offering discounts beginning at 30 percent off. At 4836 Bethesda Ave. (Hint: go for the happy-hour snacks from Lebanese Taverna) RSVP: dcrsvp@thepattongroupinc.com. (event info care of DC Scout).


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