Friday, May 9, 2008

One Reason I Might Consider Going into a Target Again

Rogan Gregory has been tapped as the latest designer for Target's GO International.

Gregory, a former Gap designer who won the prestigious CFDA/Vogue Fashion Fund Award for 2008, helms three labels: ethical T-shirt label EDUN which he runs with Bono's wife Ali Hewson, Loomstate, an all-organic line of t-shirts and jeans, and his own edgier line Rogan.

His goal was to bring organic cotton and other sustainable fabrics "to the masses" - meaning at a lower price point than his other lines. I know that EDUN focuses heavily on fair sourcing (i.e., no sweatshops), but I wonder how Gregory worked with Target on sourcing for his line since most of their clothing products are manufactured in China (and we all know China is a bit, shall we say, nonchalant about worker's rights, the environment, um . . . FREE TIBET, anyone?).

On the other hand, I think that it is important for large retailers like Target to buy into the organic and sustainable fiber market - creating more demand will motivate more growers to transition to organic or add organic options to their crops, which will increase supply and decrease the price (and make the world a better place to boot). Organic cotton is more expensive than regular cotton because of the way it is cultivated and harvested. Basically, it is grown without the use of toxic pesticides and fertilizers, so you have to take very good care of it as it grows and cultivate the soil naturally in between harvests.

The Rogan line will be available May 15th. Here is a preview of some of the looks (via Fashion Windows).

Um , is not wearing a bra part of the look? Otherwise, I kind of like the gray tank over an animal print mini. Good for summer. And a tan. And after a few weeks at the gym. To the treadmill!!
Ah, not really enthused about this outfit. The leggings are striped, if you can 't tell. I don't know about you, but Lindsay Lohan ruined leggings for me forever.

More animal prints. More treadmill.
I love this look - just simple and modern. Good for the city.
An eco-friendly little black (or is it a dark slate?) dress. I think it might actually be flattering on many different body types, too. Bonus points to outfits that look good on anyone else besides 55 lb. models.


Anonymous said...

There sure has been a lot of buzz about Rogan Gregory and Target! And I'm with you - seems they sought out the boniest model they could find for this shoot.

Also agree that it could be a good kick in the pants for other retailers to see a giant like Target stepping up to organic cottons ... let's hope it has the desired effect.

DC Goodwill Fashionista said...

How weird was it that Barney's pre-sold all of this stuff at their Co-op stores last weekend? Rogan for Target for Barney's? Whaa? -the DCGF

Righteous (re)Style said...

DCGF - what? really? I didn't know - are you sure it was the Target line and not his own Rogan line? Tell me more!

DC Goodwill Fashionista said...

I wouldn't kid about something so important! Tres weird: click this link. -the DCGF

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