Rogan Gregory has been tapped as the latest designer for Target's GO International.
Gregory, a former Gap designer who won the prestigious CFDA/Vogue Fashion Fund Award for 2008, helms three labels: ethical T-shirt label EDUN which he runs with Bono's wife Ali Hewson, Loomstate, an all-organic line of t-shirts and jeans, and his own edgier line Rogan.His goal was to bring organic cotton and other sustainable fabrics "to the masses" - meaning at a lower price point than his other lines. I know that EDUN focuses heavily on fair sourcing (i.e., no sweatshops), but I wonder how Gregory worked with Target on sourcing for his line since most of their clothing products are manufactured in China (and we all know China is a bit, shall we say, nonchalant about worker's rights, the environment, um . . . FREE TIBET, anyone?).
On the other hand, I think that it is important for large retailers like Target to buy into the organic and sustainable fiber market - creating more demand will motivate more growers to transition to organic or add organic options to their crops, which will increase supply and decrease the price (and make the world a better place to boot). Organic cotton is more expensive than regular cotton because of the way it is cultivated and harvested. Basically, it is grown without the use of toxic pesticides and fertilizers, so you have to take very good care of it as it grows and cultivate the soil naturally in between harvests.
The Rogan line will be available May 15th. Here is a preview of some of the looks (via Fashion Windows).