Wednesday, November 19, 2008

Throw Out Your Conditioner NOW!!

Why?

Find out here: The Good Guide. The Guide launched in September of this year and just recently added a feature that lets you receive product ratings on your mobile phone.

What is the GoodGuide?
(From the Good Guide's "About Us" Section:)

  • What chemicals are in your baby shampoo?
  • Was sweatshop labor used to make your t-shirt?
  • What products are the best, and what products should you avoid?

Increasingly, you want to know about the impacts of the products you buy. On your health. On the environment. On society. But unless you’ve got a Ph.D, it is almost impossible to find out the impacts of the products you buy. Until now...

GoodGuide provides the world's largest and most reliable source of information on the health, environmental, and social impacts of the products in your home. [Note: over 60,000 products evaluated.]

Hmmmmmm . . . Let's test it out, shall we?

Below is a sample of one of their ratings. I searched for the hair conditioner that I actually use - and have used for almost 20 years. I have always known that it is not the best in terms of what kinds of chemicals are in it (lots of parabens), but, unfortunately, it works really well on my hair: Nexxus Humectress Ultimate Moisturizing Conditioner. Here is how it rates according to the GoodGuide:

"Terrible" in Health Performance

"Poor" in Environmental Performance

"Poor" in Social Performance

According to the Guide, the low Health Performance score was based on what they term "General Health and Safety" which they define this way: "Gives this product an overall score based on the safety and toxicity of its ingredients, based on research by the Environmental Working Group. The EWG bases its score on data from more than 50 toxicity and regulatory databases and takes into account the product's potential cancer hazards, development and reproductive hazards, violations, restrictions, warnings, allergy and immunotoxicity concerns, and a range of other concerns such as neurotoxicity and hormone disruption. For sunscreens, this score also incorporates an assessment of how well the product works in blocking UVA and UVB rays."

But, yeah, that's pretty bad. The good part about the GoodGuide is that it actually provides a list of alternatives. Some of the suggested alternatives for my sad conditioner issue are:

Suave Conditioner Strawberry
Burt's Bees Super Shiny Grapefruit & Sugar Beet Conditioner
Nurture My Body Conditioner
Vaseline Hair Tonic and Scalp Conditioner

And I am able to buy them immediately from Amazon.com with one click! What a great co-branding effort!

Maybe I do, finally, need to bid adieu to my favorite Humectress . . .

Interestingly enough, the generic version of Humectress (Russ Kalvin's) rated significantly higher than the Nexxus Humectress, even though, when you drill down into the data, it shows that the Russ Kalvin version contains neurotoxins . . . Hmmmm . . . maybe these ratings need a little bit of work - and I am sure they will get it since the Guide is in its Beta testing stage. So, head on over, test out their Guide and send them a note about how to make it better.

You know I sure as hell will!!!



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